SUMMARY

Creative individual with over 6 years of work experience in the Advertising &
Marketing Communication field who enjoys an intense, innovative and challenging environment.
Proven ability to work in a fast paced atmosphere as a good team player with
outstanding communication, interpersonal and leadership skills. Very organized, detail
oriented, committed with creativity, technical innovation and strong work ethic.

 

EXPERIENCE

PARK TOOL Co. • Manufacturing industry (www.parktool.com)
Graphic Designer • August 2000 - Present
Responsible for the Graphic/Advertisement department including packaging, magazine ads, catalogs,
trade show exhibits, tool design, Newsletters, POP design and development.
- Created and executed marketing communications mix components used to support the company brand image
- Elaborated the company catalog in four different languages (English, French, German and Spanish)
- Responsible for sourcing different vendor such as photographers and print shops
- Photo direction for catalog cover and product shots

CONCEPT & IDEA • Advertising Agency (www.conceptnet.com.br)
Art Director • March 1999 - May 2000
Responsible for supervision of the creative department. Oversaw the creation
of a full range of marketing communication and advertising materials
for clients such as car makers, Glass Industry, Beverage industry, etc.
- Development of full advertising campaigns to maintain clients’ brand image
- Maintained direct contact with clients to deeply understand their needs
- Responsible for sourcing new vendors such as: Print Shops, Photographers, Freelancers
- Responsible for interviewing and hiring new graphic designers

DIARIO de PERNAMBUCO • Newspaper (www.pernambuco.com)
Graphic Designer/Illustrator • December 1995 - April 2000
Responsible for the conception of several newspaper needs such as special covers,
special edition sections, illustrations and newspaper design
- Worked under extreme pressure in a fast paced environment facing short deadlines.
- Supported journalists and reporters to create a visual concept for especial articles.
- Photo art direction for especial issues working direct with the photograph department.

LEVEL Communication • Advertising Agency (www.level.com.br)
Art Director • October 1996 - December 1998
- Worked with creative director and creative team for conception of a full range of
marketing communication and advertising materials for clients such as hospitals,
construction companies, fitness clubs, car dealers, hotels,
glass Industries and beverage industries among others.

JOSE GOIANA LEAL Architects • Architecture Office
Architect Trainee • June 1993 - December 1995
- Worked with Architect team in the design and development of several projects such
as residences, hotels, shopping malls. Responsible for creations of illustrations and
electronic mockup using AutoCAD and 3D Studio software.

EDUCATION

MBC – Master Business of Communication Program – Fall 2001 – On-going
University of Saint Thomas - Minnesota

Bachelor of Architecture and Urbanism – July 1996
Federal University of Pernambuco, Recife - Brazil

LANGUAGES

Native Language: Portuguese. Fluent in Spanish

COMPUTER SKILLS

Excellent computer skills (PC and Macintosh Platforms) in several graphic programs such as
Illustrator, Freehand, Photoshop, QuarkXpress, Image Ready, InDesign, Auto CAD and others.
Working Knowledge of Microsoft Office. Basic HTML and Dreamweaver.

 

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